Y-Fi (Youth Financial Literacy) aims to communicate the basics of personal financial management to youth in marginal areas via the use of fun, interactive, multi-player, multiple-turn simulation games delivered on mobile devices. Adam will be working with inner city high school students in the U.S. to design and pilot Yi-Fi before rolling it out in his native Romania and his adopted homeland, India. Although Y-Fi’s games will be tailored to different age groups and various populations, the goal of every game will be to introduce concepts of personal finance management with lifelike risks and rewards.
Adam is a successful social entrepreneur who has built and run educational programs in 14 countries (see Learning Enterprises: www.learningenterprises.org, The Learning Foundation India: www.tlfi.org, and The Educated Consumer Project: www.ecponline.org). Educated at Harvard College (B.A.), The London School of Economics (M.Sc.), Harvard University (M.A.) and Georgetown University (Ph.D. in progress) he was a management consultant with McKinsey & Company for a number of years prior to devoting himself full time to social entrepreneurship.