Digital Dirtbike takes bronze in BusinessWeek IDEA competition
Monday, September 27th, 2004Pingali Rajeswari’s 2001-2002 project, the Digital Dirtbike (or “Computers-on-Wheels for People-Centered Development”), designed and executed by Whipsaw, Inc., was awarded bronze in the 2004 IDEA competition. According to Kristina Goodrich, Executive Director and Chief Operating Officer of the Industrial Designers Society of America, “the Industrial Design Excellence Awards (IDEA) is the world’s most prestigious and coveted design accolade.”